Yes. Many SEO companies manage campaigns that span several countries and regions. The work is broader than running one campaign in more languages. It means coordinating separate market efforts at the same time, each with its own keywords, content, search behavior, and performance targets, while keeping the overall program consistent. Before hiring, it helps to understand what running an international campaign actually involves so you can judge whether a given company is equipped for it.

What managing international campaigns involves

The first task is treating each target market as its own campaign rather than a translated copy of the home market. People search differently from one country to the next, even when they share a language. Search habits reflect local culture, infrastructure, and competition. Some markets favor long, detailed queries, others are heavily mobile-first, and the level of voice search use varies. An SEO company managing an international program plans country-specific keyword research for each market, using research tools configured to that country and language, and ideally checking findings with people who actually search in that market. Direct translation of your existing keyword list usually misses the terms local audiences really use.

Content follows the same logic. Each market needs content built around its own keyword research and search intent, not a machine translation of your existing pages. A capable company adapts wording, examples, and the structure of pages so they match how local readers look for information and make decisions. Buying seasons, payment preferences, and the steps in a purchase journey also differ by region, and the content plan should reflect that.

Coordinating teams and partners

Because no single team usually has deep knowledge of every market, international SEO companies often rely on native speakers, regional staff, or local partners. When you evaluate a company, ask who will actually do the work in each country. Some firms employ in-house specialists for major languages. Others coordinate a network of local contractors or agency partners. Either model can work, but you want clarity on who is responsible for keyword research, content review, and outreach in each market, and how that work is checked for quality.

Coordination is the part that separates a true international campaign from several disconnected ones. A good company keeps a shared strategy, a consistent reporting format, and a clear schedule across markets, while still allowing each market enough flexibility to follow its own search behavior. They also handle the practical differences between markets, such as which links carry weight in a given region, since outreach that works in one country may mean little in another.

Measuring results per market

International campaigns are measured market by market, not as one combined number. A combined traffic figure can hide a market that is failing because a larger market is doing well. Expect reporting that breaks out organic traffic, keyword rankings, conversions, and conversion rate for each country. Analytics platforms can segment performance by country and language, and the SEO company should set this up so you can see where the program is working and where it needs attention. This per-market view also lets you decide where to add budget and where to slow down.

What to confirm before hiring

When you talk to an SEO company about an international campaign, ask how they handle keyword research for each market, who produces and reviews local content, how they coordinate work across countries, and how they report per market. Also ask how they will scope the program. Adding markets adds cost and management time, so many companies recommend starting with one or two priority countries and expanding once the process is proven. The mechanics of an international site, such as hreflang tags and site structure, are a separate and necessary topic, but they support the campaign rather than replace the market-by-market management described here.

A company that can clearly explain its approach to research, content, coordination, and per-market measurement is generally equipped to handle an international campaign. One that treats it as simply translating your existing campaign is not.

If you have already hired an SEO company, the question is no longer how to choose one. It is whether the engagement you are paying for is actually working. SEO results take time, so a quiet first few months is not proof of failure. The warning signs below are about patterns that persist past a fair window and point to an agency that is failing you rather than one that is still building momentum.

Vague reporting that hides more than it shows

The most common red flag is a report that looks busy but explains nothing. A weak report leans on volume: hundreds of tracked keywords, colored arrows, and a headline like “traffic up 10 percent” with no context. A useful report connects work to outcomes. It states what changed on the site, what content was published, what technical issues were fixed, what links were earned, and how those actions moved organic leads, calls, and form fills. If you cannot tell from the report what was done or whether it helped, that is a problem.

No measurable progress over a fair period

For low-competition terms, SEO commonly takes four to twelve months to show clear gains, and longer for competitive markets. So a flat result at month three is not damning on its own. What should concern you is a long stretch with no movement in rankings, organic traffic, or conversions, and no credible explanation tied to your specific situation. An agency that cannot point to progress and cannot explain the absence of progress is not managing your campaign.

Work you cannot verify

You should be able to see and own the underlying accounts: Google Analytics, Google Search Console, and your Google Business Profile. If the agency controls these and will not give you access, you cannot independently confirm anything they report. Be cautious of deliverables you can never inspect, such as backlinks that are never named or content that is never linked. If the proof always lives only inside the agency’s own dashboard, treat the results as unconfirmed.

Dodging questions and missed commitments

A capable agency can explain, in plain language, what the strategy is for the next 90 days and why it suits your business, your competitors, and your content gaps. An underperforming agency answers in generic terms or recites a list of activities without connecting them to results. Watch for deliverables that arrive late, lighter than promised, or not at all, and for repeated rescheduling of reviews. Three signs together usually confirm a problem: light or missing deliverables, reports that emphasize vanity metrics, and an inability to explain why the strategy is not yet working.

Sudden ranking spikes that collapse

Be alert to fast, dramatic ranking gains that fade after a few weeks or months. Quick wins followed by sharp drops can signal aggressive or manipulative tactics that trigger a correction once search engines catch up. Steady, durable improvement is the healthier pattern. A volatile chart with no stable trend deserves a direct conversation.

What to do if you see these signs

Do not switch on frustration alone. First, get clarity on the realistic timeline for your keywords and market. Then request a structured review meeting and ask for three things in writing: a full inventory of what has been delivered, the strategic rationale behind it, and a remediation plan with specific dates and targets. Make sure you personally own your Analytics, Search Console, and Business Profile accounts.

If the agency cannot produce a clear deliverable history, cannot explain its strategy in plain terms, and cannot commit to a written plan with dates, you have your answer. A good SEO partner welcomes the scrutiny because it can show its work. An agency that resists transparency, dodges measurement, and cannot tie its activity to outcomes is the red flag itself.

Yes. Diagnosing and fixing crawl errors is a standard part of technical SEO work, and a competent SEO company should be able to handle it. Crawl errors happen when a search engine bot, such as Googlebot, tries to reach a page on your site and cannot load it correctly. If a page cannot be crawled, it usually cannot be indexed, and a page that is not indexed cannot rank or bring in traffic. So this work directly affects whether your content shows up in search at all.

How a company finds crawl errors

The first place an SEO company looks is Google Search Console. The Pages report, under the Indexing section, lists which URLs are indexed and which are not, along with the specific reason each page was excluded. The Crawl Stats report, under Settings, covers the last 90 days and breaks down crawl requests by response code, file type, and purpose, which helps spot patterns rather than one-off problems.

Search Console only shows what Google has already encountered, so a company will also run a crawler such as Screaming Frog to scan the whole site the way a bot would. On larger sites, server log file analysis adds another layer, showing exactly which URLs Googlebot is actually visiting and where it is spending or wasting effort.

Common causes of crawl errors

Several issues come up repeatedly:

Server errors, in the 5xx range, mean the server failed to return the page. These are serious because repeated 5xx responses cause Google to slow down crawling across the whole site, and widespread server errors can push affected pages out of the index.

Broken links and missing pages return 404 responses. A few are normal, but large numbers of unexpected 404s waste crawl effort and signal poor site maintenance.

Redirect problems include long redirect chains, where one URL points to another that points to another. Each hop costs a separate request, and Google may give up if a chain runs too long. Redirect loops, where pages point back to each other, block crawling entirely.

Blocked resources occur when files such as CSS or JavaScript are blocked, often by robots.txt. Google needs those files to render and understand a page properly, so blocking them can distort how your content is interpreted.

Slow server responses can cause timeouts. If pages take too long to load for the bot, fewer of them get crawled in a given visit.

Crawl budget waste matters most on large sites. Faceted navigation, session URLs, parameter-generated duplicates, and pages already redirected or set to noindex all consume crawl requests that would be better spent on important pages.

How a company fixes them

The fix depends on the cause. For server errors, the company works with your hosting or development team to address overloaded servers, configuration problems, or unstable code. Broken links are repaired by correcting the link, restoring the page, or redirecting it to a relevant alternative. Redirect chains are collapsed so links point straight to the final destination, and loops are untangled. Blocked resources are resolved by adjusting robots.txt so essential files can load. Slow responses are tackled through hosting upgrades, caching, and performance work.

For crawl budget issues, the usual steps include blocking low-value URLs in robots.txt, removing or applying noindex to thin pages, and cleaning the XML sitemap so it contains only canonical, indexable URLs.

After making changes, the company uses the Validate Fix option in the Pages report. Google then re-crawls the affected URLs and confirms whether the issue is resolved, though this can take several days or longer.

What to expect

Crawl errors are rarely a one-time job. New errors appear as a site grows, gets redesigned, or changes platforms. A good SEO company treats crawl health as ongoing maintenance, reviewing reports on a regular schedule and catching problems before they affect rankings. When you evaluate a company, ask how it identifies crawl errors, which tools it uses, and how it reports the fixes back to you. Clear answers to those questions are a sign the company can do this work properly.