A Can question

Can an SEO company work with Squarespace sites?

3 min read Cites 5 sources

Yes, with one difference from self-hosted sites: Squarespace is a hosted website builder, so an SEO company works through the controls the platform provides rather than through server access, but those controls, listed in Squarespace’s own SEO checklist, cover the everyday needs of SEO: page titles and descriptions, headings, URLs, redirects, image text, and verification with Google Search Console. Some things are fixed by the platform, and one important capability depends on your plan. Before hiring, check that the company knows where those limits sit and plans its work inside them.

What the platform handles for you

Several technical basics are automatic, and Squarespace’s page on SSL certificates states: “All domains correctly pointing to your Squarespace site are automatically protected with free SSL certificates to improve security.” The platform also generates a sitemap without any setup, and its URL mappings panel supports both permanent (301) and temporary (302) redirects, which matters whenever pages are renamed, merged, or removed.

What you cannot change

Some things are not open to editing. Squarespace’s page on viewing your site map answers the question of editing it directly: “No. You can’t edit the sitemap or a page’s source code.” A company used to adjusting templates or server settings on other platforms has to work through Squarespace’s own SEO settings and page controls instead. Ordinary SEO work remains possible, but the options for unusual technical fixes are narrower.

The plan decides what can be added

Custom code is where Squarespace’s plans differ. Its page on code injection states: “Code injection is available in the Core, Plus, Advanced, and some legacy billing plans.” Code injection is the route for adding things the editor does not provide, such as additional structured data or certain tracking scripts. On a plan without it, that route is closed, so ask the company what it intends to add through code and confirm that your plan allows it before the work is scoped.

Where the company’s time goes

Because the foundations are handled, the main work on a Squarespace site is content and structure: researching what your customers search for, deciding which page answers each search, writing or improving those pages, setting clear titles and descriptions, adding descriptive image text, and organizing pages and URLs so the site is easy to navigate. Speed needs attention as well, since heavy images, video backgrounds, and added scripts can slow a page down; the company should compress media, keep designs light, and check the results in Search Console’s Core Web Vitals report. For a local business, much of the work sits outside the platform altogether, in the Business Profile and in consistent listings elsewhere.

Checking the plan against the platform

Ask the company whether it has worked on Squarespace before, what it plans to change through the editor and what through code injection, whether your plan supports that, and how it will handle page speed within the templates you use. A company that answers with the platform’s actual limits in mind is planning work it can deliver.

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